New Delhi: Sportswear major Reebok India is embarking on a new business strategy under a global strategy of its parent Adidas till 2015 even as investigations are on following its complaint against two former top executives for an alleged Rs870 crore fraud.
As part of the exercise, Reebok India Company is at present working with some of its key franchise partners to discuss the future relationship with them.
“We are committed to the Indian market and are in the process of developing a new business strategy for Reebok India as a part of our Route 2015 plan,” Reebok India Company told PTI in an email response.
Without sharing anything further, the company said a more detailed update will be shared once it enters the implementation phase.
In May this year, the German parent Adidas had said it planned to shut down one-third of its 900 Reebok stores in India as a part of a restructuring strategy for the brand.
