Telugu cinema industry is such every thing operates here on money rather than sentiments and relations.Best example of this statement is Dil Raju. The ace film maker and distributor had distributed all the big movies of this season - Racha, Dammu and Gabbar Singh. He made sure Racha and Dammu get record releases on day 1 but could not manage for Gabbar Singh as Dammu and Racha have 120 centers between them.
Gabbar Singh released yesterday and is running with blockbuster talk. Dil Raju now had decided to replace some of these 120 theaters with Gabbar Singh. But he is facing stiff resistance from the makers of Racha and mega fans as the movie is nearing 50 days. Hence Dil Raju is planning to replace some of Dammu theaters with Gabbar Singh. Interestingly, these centers are still running on good shares.