In Recent times, the movies of big stars have been fetching as much as the Ceeded area business for the makers. This amount is helping the producers to prevent huge losses in case the movie turns dud. In recent times Dookudu, Businessman, Gabbar Singh, Eega have fetched good amount. And now going in to the topic. Nagarjuna's Love Story TV rights were sold even before the completion of movie shooting. Zee Telugu had bagged the rights for 3.5 crore . The movie had fetched good price as Nagarjuna and Dasaradh previous movie 'Santhosham' is still a good TRP grabber on TV. Dasaradh’s previous movie ‘Mr.Perfect’ is a cool family entertainer which propelled the movie to get a good price.
Nagarjuna is playing the role of an NRI returnee and Nayanatara is playing his love interest. Bharath Reddy and Meera Chopra of Bangaram and Vaana fame, are playing other important roles. SS Thaman is composing the music. D.Siva PRasad Reddy is producing the movie under his Kamakshi Enterprises banner.